Social media trends going into 2016

It’s that time of year again where we take a look back one last time before sailing away into next year. Social media is still a fast-paced environment that continues to evolve. Looking at trends over the past couple years, I feel that many of the same trends are continuing, just with increased importance. Visual elements social media marketing still dominate. With visual-dominated social media sites, like Instagram and YouTube, continuing to increase in popularity, along with higher visual content on more traditional sites, adding photos social media marketing strategy and videos to your social media accounts will continue to be important. In fact, according to a Social Media Today report, on Facebook, 50 percent of daily users watch at least one video per day. Mark Zuckerberg social media marketing plan the CEO of Facebook, has said that he expects the social network's News Feed to be mostly video in five years. It is safe to say that social media is not a passing fad. While it will continue to evolve, it’s here social media marketing companies to stay in one way or another. How do I know? Fast Company said that there are more than 2 billion active social media users worldwide. And businesses are not shy about social media marketing services boosting their social media presences, either. Did you know that nine out of 10 U.S. companies are now active on social media? If you are part of the 10 percent, social media marketing university it’s past the time of deciding if you should be there. You do not want to fall behind. Besides those staggering statistics, the Fast Company article also had a few takeaway what is social media marketing points that I found interesting. In the business world, along with our personal lives, we have seen transitions in how we communicate. I have taken to emailing colleagues just as much as speaking out to them social media marketing jobs from my cubicle. It can be faster and streamline discussions if multiple aspects are involved. It has been discussed for years whether social media could potentially take over the messaging social media and marketing element of office communication, and Fast Company makes it clear the new app Slack could actually do this. Slack is free and has unlimited spaces available for your team. This could be good to use if you don’t always have social media marketing agency time for regular meetings or you feel like there is a lack of communication at your shop. It could be something to test out and see if it benefits your business. We all know that the move to social media marketing company mobile is also continuing on. A Business 2 Community article states that the increasing use of mobile to access social networks — 78 percent of U.S. Facebook users access the site social media marketing plan template by mobile at least once per month — is having a big impact localized marketing. Since more social media users are posting on the go with their mobile phones, social media marketing world there is a real-time hyper-local data that presents opportunities that never really existed before. When posting to social media in 2016, think about how digestible social media marketing tips the content is. For instance, though Facebook does not have the short character limit that Twitter does, that does not mean that you should write multi-paragraph posts on your page. Think about how that will appear on a mobile device. With social media marketing tools that said, the Business 2 Community article also touches on the fact that there are places for long form social content. For instance, if you are writing a blog for your website, posting this type of content to LinkedIn as well can be helpful. In addition, Facebook is revamping its Notes feature to allow marketing social medialonger form writing on the site. This may be something to play around with in the New Year, but keep in mind how it will look for mobile readers and what the value is for your customers. If you are explaining “how to” type information benefits of social media marketing like changing a tire or oil, that may be something that can be explained more thoroughly. I think the biggest rule of thumb with anything you post to social media is figuring out the value of using social media for marketing it for your customers. If it’s something that can be valuable with just an infographic, that is great. If it’s something that needs to have a bit more explanation, then do that. However, don’t just post long because you think you should. See how your audience is responding to your content and then cater later efforts to what your audience is showing you it wants.

SOCIAL MEDIA: PERSONAL VS. BUSINESS

Today, everyone has some sort of interaction with social media—whether you see it online, referenced on TV, use it to keep in touch with family, or are a savant with an active profile on every social channel. While not all of your personal social media marketing strategies social media practices are appropriate, there are many activities that can translate to success on your business channels. We share stories about our lives on our personal pages. On your business page, social media marketing manager stories are a powerful way to connect with your audience. Telling the story of your products, business, and industry with a focus on your customers is a great way to develop a connection. Another important decision marketing with social media is choosing which social channels to use for your business. Do you use Twitter for news? Facebook for family photos? Dislike the restrictions of Vine? Keep in mind what channels your customers might use social media marketing software and why they use them. Tailor the content for your business channel to the individual strengths of each social platform. This means you will be catching user’s attention with content in the form they like. As a social media user, there is a lot of content how to use social media for marketing you scroll by that doesn’t catch your attention. Consider that 500 million messages are tweeted every day. What makes you stop and comment or share a post or tweet? How about your friends, social media marketing courses what are they sharing? Translate the type of content you engage with to the type of content you are sharing from your business pages. So what types of activities don’t transfer well from personal social media marketing b2b to business social media? Posting whatever comes to your mind at the moment is seldom a good idea. While social media is perfect for sharing on-the-spot epiphanies throughout your day, social media marketing for small business your business page should have a Social Media Strategy that drives content and gives you a cohesive voice across your channels. What is your objective? Knowing what you want to get out of your social channels is imperative to making it happen. Are you trying social media marketing job description to educate, drive purchases, or change user’s behavior? Business page content should always be working to achieve your goals. Lastly, don’t let your emotions rule your business posting, especially marketing and social media if they are frustration or anger. While your friends and family who follow your personal accounts know you, your business followers may misconstrue emotion filled content. Frustrations with vendors, complaining, and blaming don’t belong and won’t benefit social media marketing salary you telling the best stories about your products or services. This doesn’t mean you can’t point out problems or express concern for issues that your company supports, but do it in a way social media marketing statistics that is constructive. Getting started with social media as a small business owner can be tough, and learning the etiquette behind it isn’t much easier. The constant evolution of social networks can make it difficult top social media marketing companies to stay on top of best practices. Small business owners who only occasionally tap into these networks may find it hard to pinpoint and fully understand all of the nuances that act as unwritten usage social media marketing training rules for social media. Social media accounts that are only partially completed are hard to take seriously because they automatically appear less professional. Choose a name or handle that easily social media marketing classes identifies you and your business, and take the extra few minutes to thoughtfully fill out the “About You” information. Use your logo or a tasteful portrait of yourself for the avatar. First impressions social media marketing news are important and lasting. While it’s a good strategy to have a presence on all the social media platforms that most relate to your business, managing multiple profiles on the same network is cumbersome and may not be worth the extra effort. If you choose to keep social media marketing network your personal and professional personas separate on social media, be sure you’re consistent with the types of content you share via your business profile so your clients know which account to follow. Use common marketing through social media sense when you share. What you put out there becomes a representation of you or your business in the social media landscape. But don’t let this stop you from making yourself known on topics that matter. Having no voice pertaining to your businesssocial media marketing consultant and industry could be worse than a few people disagreeing with you. Be proud of who you are and what you represent as a business while staying aware of the image you’re crafting as a result. Businesses use social media to both nurture existing relationships and develop new ones by sharing useful content. How often should social media marketing ideas you engage with your online “friends”? OutboundEngine automates updates to clients’ social media accounts about a dozen times a month for each of the big three networks — Facebook, LinkedIn and Twitter. This keepssocial media marketing packages fresh content front and center while freeing up our clients’ time. Plus each client is still able to post on their own, and they’re encouraged to do so. It may be tempting to try every new social media platform that sprouts up, social media marketing proposal but it’s dangerous to spread your marketing efforts too thin. To start, focus on the three top social platforms — LinkedIn, Twitter and Facebook. Providing quality content via these outlets has a broad social media marketing for dummies reach that’s worth your time and effort, no matter your industry. Providing helpful content is nice, but it’s not all social media has to offer. Interacting with your followers is also key. See a question or comment on Twitter that you can answer? Send the social media marketing definition person a friendly reply! Looking for recommendations? Ask your Facebook audience. Did you write a helpful, industry-specific post on your blog? Share it with your LinkedIn network. Build connections online just like you would in person.

The Pros and Cons of Social Listening Tools

For the most part, everyone knows that if you hope to succeed as a business you need to establish a presence on social media. But how do you actually measure the success of what you’re social media marketing firm doing on these different platforms? Social listening tools, like Sysomos, are often talked about as one way brands and marketers can measure the impact that their social media social media marketing books campaigns have on their revenue. However, like most things, there are pros and cons you should consider before basing your success completely off the data these social listening tools provide. I was recently listening social media in marketing to my favorite comedy podcast, when business icon Robert Herjavec from ABC’s “Shark Tank” came to the studio to tell of his rags-to-riches tale. When he was discussing competitive analysis in small business social media marketing the business world, he said something so insightful that I’ve carried it with me each day here at Likeable Media. He stated, “The quality of your company is based on the quality social media marketing plan sample of your competitors.” Sure, when most social media agencies take a look at their client’s competitors, quantity certainly matters. They look at the number marketing on social media of followers a competitor's Facebook page has, how many retweets their last quippy millennial-focused tweet received, or the number of video views on their latest B2B focused social media marketing campaigncontent. I challenge you to go a little deeper with your analysis. The best way I can explain how to achieve quality insight social media marketing degreeis just to “START.” Different tools can be used to investigate a competitor’s sentiment on social media from audience members. Does a large portion of their mentioning in the social space contain positive, negative or neutral social media marketing los angeles affiliation? Sure, it looks great to have a large percentage of mentions on Twitter, but what are people actually saying It is SO important to look at what types of content a competitor's fans social media marketing strategy template are relating to the most. Is the brand relying heavily on a video campaign to convey their latest message? Do you notice that they’re getting great engagement on link posts to their blog? Before a brand can be advised on what to do better, they must social media marketing resumefirst discover what is working the best. This may seem obvious, but a lot of companies assume that their competitors are speaking to the same audience. Taking a closer look to the demographics social media marketing campaigns of who is actually interacting with content can be a great key to success for your own channels. Are they excluding a huge target that you could capitalize on for improved ROI? Facebook has a great social media marketing servicetool that now publishes a company or brand’s response time on their platform. Ensuring that your engagement with your fans exceeds what is being done by competitor’s will benefit you immensely. Consumers want to know that they are being listened to, but more importantly, that they are effective social media marketing actually being heard. Real time content is a huge opportunity for brands to connect with their audiences. Are competitors monitoring trending topics and creating relevant content social media as a marketing tool to join the social conversation? Better question: Are you?! Timeliness of your content in relation to when major events happen is important. Competitive Analysis isn’t only just a numbers game, social media marketing blog but it is an essential piece of the social media marketing puzzle. Like Robert said, “The quality of your company is based on the quality of your competitors.” How do you add up? the wildly popular social media marketing experts mobile money-transfer app, was founded in 2009 as a way for individuals to easily split payments with friends via text. Its success has been meteoric, with some sources reporting more than $1 billion in payments processed through the app social media marketing articles this year alone. What is perhaps most interesting about Venmo, though, is that the seemingly functional app has morphed into what can almost be considered a new social network. If marked as “public”, payments to and from friends will appear in a newsfeed social media marketing dallas that all other contacts can see. Friends also have the option to like and comment on these public payments. While dollar amounts are never revealed, users have embraced creative ways of describing the “what” of their payments. Cryptic emoji combinations learn social media marketing and inside jokes fill most feeds, making it an interesting case study in social media behavior, to say the least.